4c.Agency

The Skateboard Mag

From the Bones Brigade to the Next New Wave; the opportunity to produce The Skateboard Mag’s digital platform was a true honor.

2015 through 2016

Behind the cover of The Skateboard Mag 141 with photographer Arto Saari, and legendary skateboarders Steve Olson & Lance Mountain. Filmed & Edited by Colin Kennedy

As Digital Director for The Skateboard Mag, I managed a team of filmers and editors, while tasked with growing the online presence by way of unique content creation that was on-brand, on budget, and supported the print publication. Limited resources meant I was not only developing new content and scheduling, but also creative-directing, designing support assets and constantly refining the brand style-guide.

As of my departure, The Mag had reached a cycle of new daily content and record traffic numbers. I handed off THE NEXT NEW WAVE and a 100% successful asset capture for “One Day In Skateboarding”, a documentary about skateboarding, shot all over the world over the same 24hr period, Directed by Steve Berra.

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CREATIVE DIRECTOR (THE BERRICS): Matt Rodriguez

DIGITAL DIRECTOR, TSM: Sandro Grison

EDITOR: Dave Swift

ART DIRECTOR, TSM: Ako Jefferson

SENIOR PHOTOGRPHER: Atiba Jefferson

PHOTO EDITOR: J. Grant Brittain

DESIGNER: Eric McHenry


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