From the Bones Brigade to the Next New Wave; the opportunity to produce The Skateboard Mag’s digital platform was a true honor.
2015 through 2016
As Digital Director for The Skateboard Mag, I managed a team of filmers and editors, while tasked with growing the online presence by way of unique content creation that was on-brand, on budget, and supported the print publication. Limited resources meant I was not only developing new content and scheduling, but also creative-directing, designing support assets and constantly refining the brand style-guide.
As of my departure, The Mag had reached a cycle of new daily content and record traffic numbers. I handed off THE NEXT NEW WAVE and a 100% successful asset capture for “One Day In Skateboarding”, a documentary about skateboarding, shot all over the world over the same 24hr period, Directed by Steve Berra.
CREATIVE DIRECTOR (THE BERRICS): Matt Rodriguez
DIGITAL DIRECTOR, TSM: Sandro Grison
EDITOR: Dave Swift
ART DIRECTOR, TSM: Ako Jefferson
SENIOR PHOTOGRPHER: Atiba Jefferson
PHOTO EDITOR: J. Grant Brittain
DESIGNER: Eric McHenry